A Pass opened up a whole decade debate when he mentioned that there needs to be gatekeeping in the Ugandan music industry, didn’t he? Well, as we can see, the debate is still fully ongoing.
Many musicians have come out to give heir view about the kind of music that has been termed as Bubblegum music by many creatives. For context, Bubblegum music is the kind of music derived from an ongoing trend or even a trending word. It is believed that this kind of music will trend for a while but as soon as the trend is gone, so is that song.
Many creatives believe that music should be timeless and musicians should put a little more effort in creating music that will run for generations rather than music that will trend for a while only to be written off later.
According to A Pass, the kind of music being pushed today is not even marketable on the international market hence Uganda is terribly falling off the radar Internationally because of giving senseless music attention and trying to sell it to the International market.
According to Chosen Blood however, there is no such thing as bubblegum music but there is only music in the Ugandan music industry. Chosen Blood believes that no one has the right to put down any genre of music as long as it is loved by the public and an artiste is doing well while earning from their song.
He stated that every artiste out there has a target audience and a consumer of their music so that should be the major focus. He gave an example, stating that just because he does not vibe to the Enkudi song yet someone vibes to it, that doesn’t mean he should write it off as it does no harm to him when someone likes it.
“I think everyone has their own target audience. Every musician has their own music consumers. If I don’t vibe to Enkudi and someone else loves it as a song that does not harm me in any way. I have no right to write it off as a song and classify it under Bubblegum music. I should instead focus on my consumers and release music for them. Everyone has their own audience.” He emphasized.
Chosen further stated that it is not about selling music to the international market but Ugandans enjoy a certain type of music and this is what they choose to consume so no one can force them to enjoy something that is not of their choice.
