The renewed sponsorship was announced by Centenary Bank’s Managing Director, Mr. Fabian Kasi, during a press briefing held at the bank’s headquarters in Kampala.
“Centenary Bank is proud to continue its support for the Masaza Cup. Our commitment to this tournament goes beyond financial sponsorship; it is about promoting youth development, talent nurturing, and community engagement,” Kasi stated.
The Masaza Cup, a prestigious annual football competition in Uganda, brings together teams from various traditional counties (Masaza) within the Buganda Kingdom. The tournament is not only a platform for showcasing football talent but also a celebration of culture and community spirit. Centenary Bank's continued sponsorship emphasizes the importance of corporate support in nurturing sports and developing social cohesion.
The bank’s involvement with the Masaza Cup is strategic, aligning with its Corporate Social Responsibility (CSR) goals. By investing in sports, Centenary Bank aims to empower the youth, provide opportunities for talent development, and contribute to the cultural preservation of the Buganda Kingdom.
“We believe in the power of sports to transform lives and bring people together. The Masaza Cup is a testament to the rich cultural heritage of Buganda and the potential of our youth,” Kasi added.
The UGX 200 million sponsorship for 2024 is part of a larger three-year commitment that totals UGX 600 million. This sustained investment ensures the tournament's stability and growth, enabling it to attract more talent and engage a wider audience. Over the years, the Masaza Cup has grown in popularity, drawing large crowds and gaining media attention, thanks in part to consistent corporate backing.
Patrick Kawooya, the Chairman of the Masaza Cup Organizing Committee, expressed gratitude for Centenary Bank’s continued support.
“We are immensely grateful to Centenary Bank for their unwavering support. Their sponsorship has been essential in elevating the standards of the Masaza Cup and ensuring its success year after year,” Kawooya said.
The funds from the sponsorship are allocated to various aspects of the tournament, including team preparations, logistics, prize money, and event organization. This financial backing helps ensure that the tournament runs smoothly and that both players and fans have a memorable experience.
The Masaza Cup is a breeding ground for football talent in Uganda. Many players who have participated in the tournament have gone on to play for top-tier clubs and even the national team. By supporting the Masaza Cup, Centenary Bank is playing a vital role in the development of football in the country.
The tournament fosters a sense of unity and pride among the people of Buganda. It brings together individuals from different backgrounds to celebrate their shared heritage and passion for football.
“The Masaza Cup is more than just a football competition; it is a celebration of our culture and identity. It unites us and reminds us of our rich history,” said Prince David Wasajja, a prominent figure in the Buganda Kingdom.
As the 2024 Masaza Cup approaches, the excitement and anticipation are palpable. With Centenary Bank’s continued support, the tournament is expected to reach new heights, attracting more participants and spectators. The bank’s commitment is a testament to the positive impact that corporate sponsorship can have on sports and community development.
Centenary Bank’s recommitment to the Masaza Cup with a UGX 200 million sponsorship package highlights its dedication to promoting sports, nurturing talent, and fostering community spirit. As the bank continues to honor its three-year pledge of UGX 600 million, the future of the Masaza Cup looks brighter than ever. This partnership not only enhances the tournament but also reinforces the bank’s role as a key supporter of cultural and youth initiatives in Uganda.
