In an industry constantly shifting with the digital age, Julius Kyazze, Swangz Avenue's business director, boldly declares that the music scene is far from dead. “The industry is only dead to those who can’t adapt,” Kyazze insists, pointing a finger at naysayers stuck in outdated business models.
Kyazze, co-founder of Swangz Avenue alongside Benon Mugumbya, passionately argues that the industry’s evolution has created endless opportunities for those willing to innovate. “Albums not selling for large sums? That’s old news,” he says dismissively.
“Artists now make money from a myriad of platforms. A few strategic social media posts can earn them as much as album sales once did, all while retaining full rights to their music.”
The real crux of the issue, Kyazze believes, is a lack of foresight among new labels. “Many fail because they focus solely on the present, ignoring future developments,” he explains. “I don’t like to compete; I like to dominate the future I create.” This forward-thinking mindset is at the heart of Swangz Avenue’s success.
Despite being a record label, Swangz Avenue’s core revenue streams paint a different picture. “The label side of the business accounts for only about 15% of our revenue,” Kyazze reveals, shattering any illusions that Swangz Avenue relies solely on music sales. Instead, they’ve diversified their portfolio, venturing into various lucrative fields.
“So, what do we primarily do?” Kyazze continues. “Communication. We produce communication materials, manage conversations, and integrate our artists into these discussions. We don’t just see them as musicians; we see them as influencers, content creators, and businesses.”
Swangz Avenue’s business model is a multifaceted one. Beyond managing artists and producing music, the company runs several business units handling commercials, marketing, public relations, and advertisements, among other services. This diversification ensures that Swangz Avenue remains a powerhouse in the entertainment industry, regardless of shifts in music consumption trends.
Kyazze’s approach exemplifies how to stay relevant in a rapidly changing industry. By viewing artists as multifaceted brands rather than mere musicians, Swangz Avenue has carved out a niche that goes beyond traditional record label operations. This strategy not only sustains their business but also propels their artists to new heights of influence and success.
In a world where digital platforms reign supreme, and traditional revenue streams are dwindling, Kyazze’s insights serve as a blueprint for survival and growth. His belief that the industry is alive and kicking—thriving, even—rests on a simple premise: adapt or perish.
As Swangz Avenue continues to dominate the Ugandan music scene and beyond, one thing is clear: Julius Kyazze and his team are not just surviving; they are leading the charge into the future, one innovative step at a time.
